If anybody was to ask what I thought was the best country in
the world to live in, I would absolutely say America. I love traveling and being part of the
culture in other places, but when it’s time to come home, I prefer to rest my
head in the land of the red, white, and blue.
Sometimes we forget that people in other countries live
differently than we do. What works for
us may not work for them. Even when it
comes to advertising, things are not the same around this great big world. I recently read an article on the Southern
library site that talked about how print advertising is still thriving in
India. But, over here in the good old U.S.A the Internet is about to overtake
print advertising. The article states
that “print newspaper advertisements have
declined from 60 billion in the late '90s to 20 billion in 2011” (indiantelevision.com). That is a huge drop, no wonder newspapers are
going out of business. Personally, I
love newspapers. I like my local paper
but national papers are great too. I
have to admit, I look at them online too but it just doesn’t replace good old paper and ink.
There isn’t a big secret why print is still thriving in
eastern countries, it just is. Maybe things
will change in the future but for now, advertising is alive and well just east
of Europe. “For newspapers to survive, they will have to be more innovative and
will have to diversify into other portfolios."
(indiantelevision.com) I think that will
be the statement for the entire world in the next few years. I believe that printed advertising will slow
down some more here in America, but it will never go away. Eventually, things will even out all over the
world. Don’t you think that if print
advertising becomes so scarce that its effectiveness will increase? It will be uncommon enough for everyone to
take notice.
Maybe that’s where I come
in, wait for print advertising to almost be dead and swoop in with a successful
print campaign that goes down in history!
Only time will tell, until then, anyone have an extra copy of the “Hindustan Times” laying
around?....anyone?
Source
Citation
"Print
thrives in India amid digital growth." Indiantelevision.com 15 Mar.
2012. Communications and Mass Media Collection. Web. 27 Mar. 2012.
Document
URL
http://0-go.galegroup.com.www.consuls.org/ps/i.do?id=GALE%7CA283233179&v=2.1&u=a30sc&it=r&p=PPCM&sw=w
http://0-go.galegroup.com.www.consuls.org/ps/i.do?id=GALE%7CA283233179&v=2.1&u=a30sc&it=r&p=PPCM&sw=w
Good find... that is pretty crazy how were decreasing our print ads by so much. It does make sense though,with the US being so rich they keep innovating and changing the way in which they find the most effective to advertise.
ReplyDeleteThere will always be a place for print, therefore there will always be print advertising. The papers will now have to rely on the advertising dollars even more than before. They won't go away completely- people still do buy magazines, and with the Kindle Fire and Nook Color, people can get their magazines- and their ads- digitally.
ReplyDeleteI agree with Lauren. Print media will never be dead completely. In fact, I think they are bringing it back in a great way because you can never go wrong with traditional media. In a media mix, going completely internet-driven would be a bad choice because you will never reach your entire demographic.
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